Forthroute works with Klaviyo

The Forthroute and Klaviyo integration transforms returns from lost revenue into retention opportunities. By triggering automated email flows the moment a customer initiates a return, you can send timely exchange incentives, refund confirmations, and win-back campaigns that keep customers engaged with your brand.

How it works

• When a customer initiates a return through Forthroute, the integration automatically triggers designated Klaviyo flows in real-time
• Klaviyo sends targeted emails based on the return event, including exchange incentive offers, refund confirmation sequences, or post-return campaigns
• Each return becomes an automated touchpoint to encourage exchanges, confirm the return process, and re-engage customers for future purchases

Why merchants use it

• Turn returns into retention opportunities by automatically engaging customers at the critical moment they're considering leaving
• Send exchange incentive emails instantly to encourage customers to swap items instead of requesting refunds
• Automate post-return win-back campaigns that bring customers back for future purchases after their return is complete

Frequently asked questions

What types of email flows can I trigger with this integration?

The Forthroute and Klaviyo integration allows you to automatically send exchange incentive emails, refund confirmation sequences, and post-return win-back campaigns whenever a customer initiates a return.

When does Klaviyo receive the trigger to send emails?

Klaviyo flows are triggered the moment a customer initiates a return through Forthroute, ensuring your retention messages reach customers at the most critical time in their return journey.